F17 – Website Design, Internet Marketing And The Perfect Recall System: The Internal And External Marketing Tools That Can Maximize Your Practice’s Revenue

Educational funding provided by DoctorsInternet

Among the most under-utilized tools by the health professional is the use of website and internet marketing techniques. These tools can be used by every doctor to greatly expand communication with patients, increase internet presence, build online reputation and vastly expand the scope of practices. While website design and internet marketing are integral parts of an external marketing plan, perhaps the easiest way to increase revenue and profit margins is by building the perfect recall and reminder system. This lecture will train participants in the proper use of their website and the tools that should be utilized to increase internet marketing in order to acquire great numbers of new patients. Additionally, participants will learn about an incredibly unique and successful recall and confirmation system which can serve as the ultimate internal marketing tool and can drastically increase a practice’s revenues.

Learning Objectives:
• Using your website as a clinical tool to communicate with specialists
• Search engine optimization
• How to list your practice/business across the internet and social media
• Maps listings and search engine submission
• Generating reviews and monitoring your online reputation
• Pay-per-click advertising, tracking your results and determining an ROI
• Shortening recall intervals
• A guided, strategic recall system and maximizing income from your recall system

AGD Code: 550

3 Hours

Audience: D, H, A

Dentists: $65 | Hygienists: $50 | All Other Categories: $45

Location: Room TBD Date: February 8, 2019 Time: 9:00 am - 12:00 pm Dr. Joshua Gindea